NCI Study Shows' Weekly Reader' Conveyed Tobacco Industry Message
WASHINGTON--A study funded by a $600,000 grant from the National Cancer Institute shows that for a 5-year period the Weekly Reader, a newspaper aimed at schoolchildren, may have had a pro-smoking stance. Since 1991, the weekly has been owned by K-III Holdings, a subsidiary of Kohlberg Kravis Roberts & Co., which until last spring was majority owner of RJR Nabisco, the second largest US tobacco company.
WASHINGTON--A study funded by a $600,000 grant from the NationalCancer Institute shows that for a 5-year period the WeeklyReader, a newspaper aimed at schoolchildren, may have hada pro-smoking stance. Since 1991, the weekly has been owned byK-III Holdings, a subsidiary of Kohlberg Kravis Roberts &Co., which until last spring was majority owner of RJR Nabisco,the second largest US tobacco company.
During the period of study, from 1989 to 1994, 68% of the WeeklyReader's articles on smoking included the tobacco industry'sviews, while only 38% included an antismoking message, the Universityof California, San Francisco, researchers found. In addition,Joe Camel, RJR's cartoon mascot, made an appearance in eight of34 articles studied.
Highlighting Insights From the Marginal Zone Lymphoma Workshop
Clinicians outline the significance of the MZL Workshop, where a gathering of international experts in the field discussed updates in the disease state.
